@font-face{font-family:Instrument;src:url('/assets/instrument-sans.woff2') format('woff2');font-style:normal;font-weight:400 700;font-display:swap}
:root{--navy:#0c2c3b;--navy-deep:#08232f;--paper:#f2f1eb;--white:#fafaf5;--teal:#007b79;--aqua:#71ddd1;--ink:#17313b;--muted:#52646a;--line:#c7cfcb;--mono:'SFMono-Regular',Consolas,'Liberation Mono',monospace}
*{box-sizing:border-box}html{scroll-behavior:auto;scroll-padding-top:100px}body{margin:0;color:var(--ink);background:var(--paper);font-family:Instrument,Arial,Helvetica,sans-serif;font-size:18px;line-height:1.55;-webkit-font-smoothing:antialiased}button,input,select,textarea{font:inherit}a{color:inherit;text-decoration:none}button{cursor:pointer}a,button,input,summary,select,textarea{outline-offset:6px;-webkit-tap-highlight-color:transparent}:focus-visible{outline:2px solid var(--teal)}img{display:block;max-width:100%}svg{display:block}h1,h2,h3,p,figure{margin:0}h1,h2,h3{font-weight:400;line-height:1.02;letter-spacing:-.055em}h2{text-transform:uppercase;font-size:clamp(44px,5.3vw,86px)}h3{font-size:26px;letter-spacing:-.035em;line-height:1.2}p{color:var(--muted)}.container{width:min(1440px,calc(100% - 96px));margin-inline:auto}.section{padding:125px 0}.eyebrow,.hero-kicker,.scope-label,.step-label,.use-number,.plan-index{font-family:var(--mono);font-size:14px;font-weight:400;line-height:1.5;letter-spacing:.025em;text-transform:uppercase}.eyebrow{color:var(--teal)}.icon{width:23px;height:23px;fill:none;stroke:currentColor;stroke-width:1.2;stroke-linecap:round;stroke-linejoin:round;flex-shrink:0}.svg-library{position:absolute;width:0;height:0;overflow:hidden}.sr-only{position:absolute!important;width:1px;height:1px;padding:0;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}.skip-link{position:fixed;top:-80px;left:20px;z-index:150;padding:13px 22px;background:var(--paper);color:var(--navy)}.skip-link:focus{top:12px}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:35px;border:1px solid var(--navy);padding:16px 21px;border-radius:2px;background:var(--navy);color:var(--white);font-size:16px;line-height:1.5;transition:background .2s,color .2s}.button:hover{background:var(--teal);border-color:var(--teal)}.button .icon{width:19px;height:19px}.text-link{display:inline-flex;align-items:center;gap:25px;font-size:16px}.text-link:hover{color:var(--teal)}
.site-header{position:relative;z-index:80;background:var(--paper)}.cinematic .site-header{position:fixed;left:0;right:0;top:0;background:transparent;color:var(--white);transition:background .3s,border-color .3s;border-bottom:1px solid transparent}.cinematic .site-header.has-scrolled{background:#0c2c3bf5;border-color:#ffffff13;backdrop-filter:blur(12px)}.nav-wrap{position:relative;z-index:90;min-height:104px;display:flex;align-items:center;gap:30px}.brand{display:block;flex-shrink:0}.brand img{width:204px;height:auto}.header-links{margin-left:auto;display:flex;align-items:center;gap:32px;font-size:16px}.header-links>a{position:relative}.header-links>a:after{content:'';position:absolute;bottom:-5px;left:0;width:0;height:1px;background:var(--aqua);transition:width .2s}.header-links>a:hover:after{width:100%}.header-cta{margin-left:17px;display:flex;align-items:center;gap:30px}.header-cta span{color:var(--aqua);font-size:22px;line-height:1}.menu-toggle{display:flex;align-items:center;gap:17px;color:inherit;border:0;background:transparent;padding:12px 0 12px 16px;font-size:16px}.menu-lines{display:block;position:relative;width:29px;height:14px;border-top:1px solid currentColor;border-bottom:1px solid currentColor;transition:border-color .2s}.menu-lines:after{content:'';position:absolute;top:5px;left:0;right:0;height:1px;background:currentColor;transition:transform .2s}.menu-toggle[aria-expanded=true] .menu-lines{border-color:transparent}.menu-toggle[aria-expanded=true] .menu-lines:after{transform:rotate(45deg)}.menu-toggle[aria-expanded=true] .menu-lines:before{content:'';position:absolute;top:5px;left:0;right:0;height:1px;background:currentColor;transform:rotate(-45deg)}.nav-drawer{position:fixed;inset:0;background:var(--navy-deep);color:var(--paper);z-index:85;visibility:hidden;opacity:0;transform:translateY(-12px);transition:opacity .3s,transform .3s,visibility .3s;overflow-y:auto}.nav-drawer.is-open{visibility:visible;opacity:1;transform:translateY(0)}.drawer-inner{padding-top:155px;padding-bottom:50px;position:relative;min-height:100svh}.drawer-inner>.eyebrow{color:var(--aqua);margin-bottom:34px}.drawer-links{display:grid;gap:13px;max-width:900px}.drawer-links>a{display:flex;gap:25px;align-items:center;font-size:clamp(30px,4.4vw,67px);letter-spacing:-.045em;line-height:1.15}.drawer-links>a>span{font-family:var(--mono);font-size:14px;letter-spacing:0;color:var(--aqua);min-width:25px}.drawer-links>a:hover{color:var(--aqua)}.drawer-note{position:absolute;right:0;bottom:64px;color:#b2c8cb;font-size:16px;line-height:1.7}.menu-open{overflow:hidden}.menu-open .header-links{visibility:hidden}.menu-open .site-header{background:var(--navy-deep)}
.hero{position:relative;isolation:isolate;height:100svh;min-height:790px;max-height:1150px;background:var(--navy-deep);color:var(--white);display:flex;flex-direction:column;overflow:hidden}.hero-image{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:50% 57%;z-index:-3;filter:saturate(.74);animation:cinema-drift 22s ease-in-out infinite alternate}.hero-scrim{position:absolute;inset:0;z-index:-2;background:linear-gradient(90deg,#062635a8 0%,#06263535 75%),linear-gradient(0deg,#062635ee 0%,#06263520 65%,#0626355c 100%)}.hero-main{flex:1;display:flex;flex-direction:column;justify-content:flex-end;padding:172px 0 59px;position:relative}.hero-kicker{color:#ecf5ee;font-size:14px;display:flex;align-items:center;gap:12px}.signal-dot{height:5px;width:5px;border-radius:50%;background:var(--aqua);box-shadow:0 0 0 4px #71ddd118}.hero h1{font-size:clamp(76px,9.4vw,153px);font-weight:400;line-height:.94;letter-spacing:-.064em;text-transform:uppercase;margin:28px 0 36px;max-width:1300px}.hero-bottomline{display:flex;justify-content:space-between;align-items:flex-end;gap:40px}.button-hero{background:var(--paper);border-color:var(--paper);color:var(--navy);min-width:226px}.button-hero:hover{background:var(--aqua);border-color:var(--aqua);color:var(--navy)}.hero-bottomline>p{color:#f0f4ee;font-size:18px;line-height:1.6;max-width:350px;margin-right:7%}.hero-bottomline>p>span{display:block;margin-top:15px;color:#d5e5df;font-size:14px}.hero-chapters{display:grid;grid-template-columns:repeat(4,1fr);gap:25px;position:relative;padding-bottom:35px}.hero-chapters>a{display:flex;gap:17px;padding-top:16px;border-top:1px solid #f5faf58a;font-family:var(--mono);text-transform:uppercase;font-size:14px;line-height:1.5;letter-spacing:.025em}.hero-chapters>a>span:first-child{color:var(--aqua);font-size:14px}.hero-chapters>a:hover{border-top-color:var(--aqua);color:var(--aqua)}.chapter-arrow{margin-left:auto;font-size:18px!important;line-height:1}.hero-image-credit{position:absolute;right:48px;bottom:9px;font-size:14px;color:#b8d1cc;font-family:var(--mono);letter-spacing:.02em}.hero :focus-visible{outline-color:var(--aqua)}
.editorial-lead{display:grid;grid-template-columns:1fr 1fr;gap:50px;align-items:start}.lead-statement{font-size:clamp(26px,2.5vw,38px);line-height:1.2;letter-spacing:-.035em;color:var(--ink)}.manifesto-title{margin:104px 0 47px;font-size:clamp(52px,7.4vw,113px);line-height:1;letter-spacing:-.058em}.manifesto-detail{display:grid;grid-template-columns:1fr 1fr;gap:50px;padding-bottom:70px}.manifesto-tagline{font-size:32px;line-height:1.2;letter-spacing:-.04em;color:var(--ink)}.manifesto-tagline span{color:var(--teal)}.manifesto-detail>p:last-child{font-size:18px;line-height:1.7;max-width:570px}.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:44px}.step{border-top:1px solid var(--line);padding-top:22px}.step-label{display:block;color:var(--teal);margin-bottom:30px}.step h3{font-size:26px;margin-bottom:16px}.step p{font-size:18px;line-height:1.75;max-width:350px}.definition-note{display:flex;align-items:center;gap:25px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin-top:66px;padding:24px 0}.note-marker{font-size:28px;color:var(--teal)}.definition-note>p{font-size:16px;line-height:1.8;max-width:750px}.definition-note strong{font-weight:500;color:var(--ink)}.definition-note a{font-size:14px;white-space:nowrap;margin-left:auto;border-bottom:1px solid #7d9693;padding-bottom:3px}.definition-note a span{margin-left:16px}
.case-section{background:var(--navy);color:var(--paper)}.case-scene{height:70svh;min-height:520px;max-height:750px;position:relative;isolation:isolate;overflow:hidden}.case-scene>img{position:absolute;inset:0;z-index:-3;width:100%;height:100%;object-fit:cover;object-position:50% 42%;filter:saturate(.7)}.case-scene-shade{position:absolute;inset:0;z-index:-2;background:linear-gradient(90deg,#0b2b3815 5%,#0b2b3880 100%),linear-gradient(0deg,#0b2b3866,transparent 70%)}.case-scene-content{height:100%;display:flex;flex-direction:column;align-items:flex-end;justify-content:space-between;padding-top:42px;padding-bottom:48px}.case-scene .eyebrow{color:var(--paper);font-size:14px}.case-scene h2{font-size:clamp(64px,7.5vw,117px);text-align:right;line-height:.96;letter-spacing:-.055em}.case-scene figcaption{position:absolute;bottom:13px;left:48px;font-family:var(--mono);font-size:14px;color:#e0e9df}.case-body{padding-top:77px;padding-bottom:84px}.case-prologue{display:grid;grid-template-columns:1fr 1fr;gap:50px;align-items:start;margin-bottom:70px}.case-prologue>.eyebrow{color:var(--aqua)}.case-prologue>p:last-child{font-size:29px;letter-spacing:-.03em;line-height:1.35;color:#eef3e9}.case-scale{display:grid;grid-template-columns:1fr .23fr 1.27fr;gap:30px;align-items:center;padding-bottom:65px}.scope-label{color:var(--aqua)}.case-number{display:block;font-size:clamp(94px,12vw,184px);font-weight:400;line-height:1.1;letter-spacing:-.075em;margin:17px 0 10px;font-variant-numeric:tabular-nums}.case-stat>p:last-child{font-size:18px;line-height:1.6;color:#c1d3d1}.scale-bridge{display:flex;align-items:center;font-size:52px;font-weight:400;color:var(--aqua);padding-bottom:6px}.scale-bridge>span{display:block;flex:1;height:1px;background:#71ddd155;margin-right:12px}.case-method{border-top:1px solid #51717a;padding-top:27px;display:grid;grid-template-columns:1fr 1fr;gap:50px;align-items:start}.lookback{display:flex;gap:20px;align-items:center;color:var(--aqua)}.lookback strong{font-size:63px;letter-spacing:-.06em;line-height:1.05;font-weight:400}.lookback>span{font-size:14px;font-family:var(--mono);line-height:1.7}.case-method>p:last-child{color:#bdd0ce;font-size:14px;line-height:1.8;max-width:610px}
.section-heading{margin-bottom:65px}.editorial-heading{display:grid;grid-template-columns:1fr 2fr;gap:60px;align-items:start}.editorial-heading .eyebrow{margin-top:7px}.editorial-heading h2{font-size:clamp(43px,5.2vw,80px);line-height:1.05}.muted-heading{color:var(--teal);font-size:.71em;display:block;margin-top:15px;letter-spacing:-.055em}.editorial-heading>div>p{font-size:18px;line-height:1.7;margin-top:25px;max-width:490px}.use-index{border-bottom:1px solid var(--line)}.use-row{display:grid;grid-template-columns:.15fr 1.2fr 1fr 50px;gap:30px;align-items:center;border-top:1px solid var(--line);padding:29px 0;transition:color .2s}.use-number{color:var(--teal);align-self:start;padding-top:8px}.use-row h3{font-size:30px;max-width:380px;line-height:1.13;letter-spacing:-.045em}.use-row>p{font-size:16px;line-height:1.75;max-width:360px}.row-arrow{width:43px;height:43px;display:grid;place-items:center;border:1px solid #94aaa4;border-radius:50%;font-size:24px;font-weight:400;line-height:1;color:var(--teal);transition:background .2s,color .2s,transform .2s}.use-row:hover h3{color:var(--teal)}.use-row:hover .row-arrow,.plan-link:hover .row-arrow{background:var(--teal);border-color:var(--teal);color:var(--paper);transform:rotate(45deg)}
.pricing-section{background:#e6e9e3;padding-top:110px}.plans{border-bottom:1px solid #b4c2ba}.plan-row{display:grid;grid-template-columns:.14fr 1.1fr 1fr .75fr .35fr;gap:30px;align-items:center;border-top:1px solid #b4c2ba;padding:35px 0}.plan-index{color:var(--teal);align-self:start;padding-top:12px}.plan-name h3{font-size:43px;letter-spacing:-.05em;white-space:nowrap}.plan-name>p{font-size:14px;margin-top:9px}.plan-volume>strong{font-size:35px;font-weight:400;letter-spacing:-.05em;line-height:1.1;display:block}.plan-volume>span{font-size:16px;display:block;margin-top:4px;color:var(--ink)}.plan-volume>small{font-size:14px;display:block;color:var(--muted);margin-top:7px}.plan-cost{display:flex;flex-direction:column;gap:5px}.plan-cost>strong{font-size:46px;font-weight:400;letter-spacing:-.06em;line-height:1.1}.plan-cost>span{font-size:16px;color:var(--muted)}.plan-link{display:flex;gap:18px;align-items:center;justify-content:flex-end;font-size:14px}.plan-link>.row-arrow{flex-shrink:0}.pricing-note{display:grid;grid-template-columns:1fr 1fr;gap:60px;margin-top:28px}.pricing-note p{font-size:14px;line-height:1.8;max-width:560px}
.calculator-section{background:var(--paper)}.split-heading{display:grid;grid-template-columns:1.2fr .8fr;align-items:end;gap:80px}.split-heading .eyebrow{margin-bottom:28px}.split-heading>p{font-size:18px;line-height:1.75;max-width:390px;padding-bottom:4px;justify-self:end}.calculator{border:1px solid var(--line)}.slider-panel{background:var(--navy);color:var(--paper);padding:39px 40px 30px}.slider-title{display:flex;justify-content:space-between;align-items:center;gap:30px}.slider-title>label{font-size:18px;font-weight:400}.slider-title>output{font-size:67px;font-weight:400;letter-spacing:-.06em;line-height:1}.slider-panel input[type=range]{appearance:none;-webkit-appearance:none;height:2px;display:block;width:100%;padding:0;margin:32px 0 23px;border-radius:0;cursor:pointer;background:linear-gradient(to right,var(--aqua) 0%,var(--aqua) var(--range-progress,13.793%),#71878c var(--range-progress,13.793%),#71878c 100%)}.slider-panel input[type=range]::-webkit-slider-thumb{-webkit-appearance:none;width:20px;height:20px;border-radius:50%;background:var(--aqua);border:4px solid var(--navy);box-shadow:0 0 0 1px var(--aqua)}.slider-panel input[type=range]::-moz-range-thumb{width:13px;height:13px;border-radius:50%;background:var(--aqua);border:4px solid var(--navy);box-shadow:0 0 0 1px var(--aqua)}.slider-panel input:focus-visible{outline-color:var(--aqua)}.range-labels{display:flex;justify-content:space-between;gap:20px;font-family:var(--mono);font-size:14px;color:#b9cecd}.range-labels span:nth-child(2){font-size:14px}.assumptions{display:flex;gap:45px;font-size:14px;margin-top:28px;color:#c4d4d2}.assumptions strong{color:var(--aqua);font-size:18px;font-weight:400;margin-right:8px}.roi-table-wrap{padding:4px 40px 0}.roi-table{width:100%;border-collapse:collapse;table-layout:fixed;text-align:right;font-size:18px;font-variant-numeric:tabular-nums}.roi-table th{font-weight:400}.roi-table thead th{font-size:20px;padding:27px 8px 24px}.roi-table thead th:first-child{text-align:left;width:34%;padding-left:0;font-size:14px;color:var(--muted)}.roi-table th small{display:block;font-size:14px;color:var(--muted);margin-top:6px;font-weight:400}.roi-table tbody tr{border-top:1px solid var(--line)}.roi-table tbody th{text-align:left;font-size:16px;padding:25px 8px 25px 0}.roi-table tbody th>span{display:block;font-size:14px;line-height:1.5;color:var(--muted);margin-top:6px}.roi-table td{padding:25px 8px;letter-spacing:-.025em}.roi-table .net-row{color:var(--teal)}.roi-table .net-row td{font-size:29px;letter-spacing:-.05em}.calculator-disclaimer{padding:24px 40px;border-top:1px solid var(--line);background:#e6e9e3}.hypothetical-label{font-family:var(--mono);font-size:14px;letter-spacing:.025em;color:var(--teal);display:block;margin-bottom:12px}.calculator-disclaimer p{font-size:14px;line-height:1.8;max-width:1100px}.roi-mobile{display:none}
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textarea{font-size:18px;min-height:48px;padding-bottom:12px}.field textarea{min-height:94px}.consent{font-size:14px}.form-privacy{font-size:14px}.inquiry-form>.button{font-size:16px;padding:17px 20px}.site-footer{padding:43px 0 27px}.footer-main{position:relative;flex-wrap:wrap;gap:26px;padding-bottom:32px;align-items:flex-start}.footer-main .brand img{width:200px}.footer-main>p{flex-basis:100%;order:3;font-size:29px;margin:0;line-height:1.15}.back-top{position:absolute;right:0;top:13px;font-size:0;gap:0}.back-top>span{font-size:26px}.footer-bottom{flex-direction:column;align-items:flex-start;gap:19px;padding-top:24px;font-size:14px}.footer-bottom nav{gap:25px}.footer-disclaimer{font-size:14px;margin-top:21px;line-height:1.85}.drawer-inner{padding-top:127px;padding-bottom:36px;min-height:100svh}.drawer-inner>.eyebrow{font-size:14px;margin-bottom:30px}.drawer-links{gap:23px}.drawer-links>a{font-size:30px;gap:15px;line-height:1.05;letter-spacing:-.04em}.drawer-links>a>span{font-size:14px;min-width:20px}.drawer-note{position:static;font-size:14px;margin-top:50px;padding-top:24px;border-top:1px solid #3f626b}.simple-page{padding:55px 0 75px}.simple-page h1{font-size:43px}.simple-page h2{font-size:24px}.simple-page p,.simple-page li{font-size:16px;line-height:1.85}.simple-page .eyebrow{font-size:14px}.simple-page .button{font-size:16px}}
@media(max-width:360px){.container{width:calc(100% - 32px)}.hero h1{font-size:44px}.hero{min-height:740px}.hero-kicker{font-size:14px}.manifesto-title{font-size:34px}.step{grid-template-columns:78px 1fr;gap:12px}.step-label{font-size:14px}.case-number{font-size:92px}.editorial-heading h2{font-size:35px}.use-row{gap:12px;grid-template-columns:17px 1fr 30px}.use-row h3{font-size:22px}.plan-name h3{font-size:32px}.slider-title>output{font-size:37px}.slider-title>label{font-size:16px}.assumptions{font-size:14px}.roi-mobile-card dd{font-size:24px}.drawer-links>a{font-size:27px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}.motion-enabled .reveal{opacity:1;transform:none}}
.cinematic .site-header :focus-visible,.site-footer :focus-visible{outline-color:var(--aqua)}
@media(max-width:600px){.definition-note{display:grid;grid-template-columns:20px 1fr;gap:14px}.definition-note>.note-marker{grid-column:1;grid-row:1}.definition-note>p{grid-column:2;grid-row:1;max-width:none;font-size:14px}.definition-note>a{grid-column:2;grid-row:2;justify-self:start;margin-left:0;white-space:normal;font-size:14px}}

.opportunity-icon,.package-icon{width:34px;height:34px;fill:none;stroke:var(--teal);stroke-width:1.25;stroke-linecap:round;stroke-linejoin:round;flex-shrink:0}.opportunity-icon{align-self:start;margin-top:2px}.package-icon{align-self:start;margin-top:7px}.use-row{grid-template-columns:52px 1.2fr 1fr 50px}.plan-row{grid-template-columns:52px 1.1fr 1fr .75fr .35fr}
@media(max-width:1150px){.use-row{grid-template-columns:44px 1.1fr 1fr 44px}.plan-row{grid-template-columns:44px 1fr .9fr .65fr .35fr}.opportunity-icon,.package-icon{width:32px;height:32px}}
@media(max-width:850px){.use-row{grid-template-columns:34px 1.1fr 1fr 37px}.plan-row{grid-template-columns:34px 1.1fr .85fr .6fr 35px}.opportunity-icon,.package-icon{width:28px;height:28px}}
@media(max-width:600px){.use-row{grid-template-columns:29px 1fr 34px;gap:12px 16px}.opportunity-icon{grid-column:1;grid-row:1;width:27px;height:27px;margin-top:1px}.plan-row{grid-template-columns:29px 1fr 1fr;gap:22px 16px}.package-icon{grid-column:1;grid-row:1;width:27px;height:27px;margin-top:5px}.hero-chapters>a{gap:0}}
@media(max-width:360px){.use-row{grid-template-columns:26px 1fr 30px;gap:12px}.opportunity-icon,.package-icon{width:25px;height:25px}.plan-row{grid-template-columns:26px 1fr 1fr;gap:22px 12px}}

/* Audience reach: open editorial layout, with no decorative numbering. */
.reach-section{background:var(--navy-deep);color:var(--paper)}
.reach-section .eyebrow{color:var(--aqua);margin-bottom:30px}
.reach-heading{display:grid;grid-template-columns:1.35fr 1fr;gap:70px;align-items:end;margin-bottom:80px}
.reach-heading h2{font-size:clamp(44px,5.7vw,86px);line-height:1.02}.reach-heading h2 span{color:var(--aqua)}
.reach-intro>p:first-child{font-size:26px;line-height:1.2;letter-spacing:-.035em;color:var(--paper);margin-bottom:22px}.reach-intro>p:last-child{font-size:18px;line-height:1.8;color:#bed1ce;max-width:430px}
.reach-channels{display:grid;grid-template-columns:1fr 1fr;gap:55px 75px}
.reach-channel{border-top:1px solid #49636b;padding-top:27px;display:grid;grid-template-columns:41px 1fr;gap:22px;align-items:start}
.reach-icon{width:34px;height:34px;fill:none;stroke:var(--aqua);stroke-width:1.2;stroke-linecap:round;stroke-linejoin:round;margin-top:3px}
.reach-channel h3{font-family:var(--mono);font-size:14px;letter-spacing:.02em;text-transform:uppercase;color:var(--aqua);margin-bottom:23px;line-height:1.5}
.reach-channel .reach-pitch{font-size:28px;letter-spacing:-.035em;line-height:1.2;color:var(--paper);margin-bottom:21px;max-width:380px}
.reach-channel p{color:#c4d6d2;font-size:18px;line-height:1.8;max-width:470px}
.reach-channel .reach-condition{font-size:14px;color:#a7c2bf;margin-top:20px;line-height:1.8}
.reach-next{border-top:1px solid #49636b;margin-top:65px;padding-top:35px;display:flex;justify-content:space-between;align-items:center;gap:30px}.reach-next>p{font-size:28px;color:var(--paper);letter-spacing:-.03em;line-height:1.25}.reach-next>p span{color:var(--aqua)}
.reach-next .button{background:var(--paper);border-color:var(--paper);color:var(--navy);min-width:226px}.reach-next .button:hover{background:var(--aqua);border-color:var(--aqua)}
.reach-scope{max-width:850px;font-size:14px;color:#a7c2bf;margin-top:30px;line-height:1.8}
.reach-sources{border-top:1px solid #314e59;margin-top:25px;padding-top:17px;max-width:850px}.reach-sources summary{display:flex;align-items:center;justify-content:space-between;font-size:14px;cursor:pointer;color:#bfd4ce;list-style:none;gap:20px}.reach-sources summary::-webkit-details-marker{display:none}.reach-sources summary>span{font-size:18px;color:var(--aqua)}.reach-sources[open] summary>span{transform:rotate(45deg)}.reach-sources p{font-size:14px;line-height:1.9;margin-top:15px;color:#a7c2bf}.reach-sources a{color:var(--paper);text-decoration:underline;text-underline-offset:3px}.reach-section :focus-visible{outline-color:var(--aqua)}
@media(max-width:1150px){.reach-heading{gap:45px}.reach-channels{gap:45px}.reach-channel{gap:17px}.reach-intro>p:first-child{font-size:23px}.reach-intro>p:last-child{font-size:18px}.reach-channel .reach-pitch{font-size:25px}}
@media(max-width:850px){.reach-heading{gap:32px;margin-bottom:55px}.reach-heading h2{font-size:42px}.reach-intro>p:first-child{font-size:21px}.reach-intro>p:last-child{font-size:16px}.reach-channels{gap:40px 35px}.reach-channel{grid-template-columns:29px 1fr;gap:15px}.reach-icon{width:27px;height:27px}.reach-channel .reach-pitch{font-size:23px}.reach-channel p{font-size:16px}.reach-channel .reach-condition{font-size:14px}.reach-channel h3{font-size:14px;margin-bottom:19px}.reach-next>p{font-size:25px}}
@media(max-width:600px){.reach-heading{grid-template-columns:1fr;gap:27px;margin-bottom:40px}.reach-section .eyebrow{margin-bottom:28px}.reach-heading h2{font-size:clamp(37px,10vw,57px)}.reach-intro>p:first-child{font-size:24px;margin-bottom:15px}.reach-intro>p:last-child{font-size:16px;max-width:370px}.reach-channels{grid-template-columns:1fr;gap:31px}.reach-channel{grid-template-columns:29px 1fr;gap:16px;padding-top:24px}.reach-channel h3{font-size:14px;margin-bottom:18px}.reach-channel .reach-pitch{font-size:26px;max-width:300px;margin-bottom:17px}.reach-channel p{font-size:16px;line-height:1.8}.reach-channel .reach-condition{font-size:14px;margin-top:17px}.reach-next{margin-top:40px;padding-top:28px;align-items:flex-start;flex-direction:column;gap:25px}.reach-next>p{font-size:26px}.reach-next .button{font-size:16px;padding:14px 18px}.reach-scope{font-size:14px;margin-top:26px}.reach-sources p{font-size:14px}.reach-sources summary{font-size:14px}}
@media(max-width:360px){.reach-heading h2{font-size:35px}.reach-channel{gap:13px;grid-template-columns:26px 1fr}.reach-icon{width:25px;height:25px}.reach-channel .reach-pitch{font-size:24px}}

.pixel-section{background:var(--paper)}.pixel-heading{display:flex;justify-content:space-between;gap:45px;align-items:start;margin-bottom:65px}.pixel-heading>p:last-child{font-size:23px;letter-spacing:-.025em;line-height:1.35;color:var(--ink)}
.pixel-story{display:grid;grid-template-columns:1.3fr 1fr;gap:100px;align-items:start}.pixel-copy h2{font-size:clamp(42px,5vw,76px);line-height:1.04}.pixel-copy>p{font-size:18px;line-height:1.8;max-width:510px;margin-top:30px}.pixel-copy .text-link{margin-top:30px;border-bottom:1px solid #819b98;padding-bottom:6px;font-size:16px}.pixel-copy .text-link>span{color:var(--teal);font-size:23px}
.pixel-proof{border-left:1px solid var(--line);padding-left:55px}.pixel-up-to{font-family:var(--mono);font-size:14px;letter-spacing:.04em;color:var(--teal);margin-top:3px}.pixel-percentage{font-size:clamp(110px,14vw,214px);line-height:1;letter-spacing:-.075em;color:var(--teal);margin-top:5px}.pixel-percentage>span{font-size:.56em;letter-spacing:-.05em}.pixel-percentage>sup{font-size:.2em;vertical-align:top;position:relative;top:15px;letter-spacing:0;margin-left:7px}.pixel-proof-label{font-size:22px;color:var(--ink);line-height:1.3;letter-spacing:-.025em;margin-top:15px}.pixel-proof-note{font-size:14px;line-height:1.85;max-width:390px;margin-top:25px}.pixel-proof-note a{text-decoration:underline;text-underline-offset:3px;color:var(--ink)}
.pixel-campaigns{display:grid;grid-template-columns:50px 1.3fr 1fr;gap:25px 35px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:33px 0;margin-top:70px;align-items:start}.pixel-icon{width:43px;height:36px;fill:none;stroke:var(--teal);stroke-width:1.3;stroke-linejoin:round;stroke-linecap:round;margin-top:2px}.pixel-campaigns h3{font-size:29px}.pixel-campaigns>div>p{font-size:16px;line-height:1.8;max-width:510px;margin-top:15px}.pixel-examples{display:flex;flex-wrap:wrap;gap:7px 19px;margin-top:20px;font-family:var(--mono);font-size:14px;text-transform:uppercase;color:var(--teal);line-height:1.7}.pixel-examples>span{border-bottom:1px solid #a3bab4;padding-bottom:4px}.pixel-campaigns>.pixel-terms{font-size:14px;line-height:1.9;max-width:320px;justify-self:end;padding-top:5px}.pixel-privacy{font-size:14px;line-height:1.9;max-width:1000px;margin-top:24px}
@media(max-width:1150px){.pixel-story{gap:65px}.pixel-proof{padding-left:35px}.pixel-campaigns{gap:24px}.pixel-campaigns h3{font-size:27px}}
@media(max-width:850px){.pixel-heading{margin-bottom:45px}.pixel-heading>p:last-child{font-size:20px}.pixel-story{gap:40px;grid-template-columns:1.25fr 1fr}.pixel-copy h2{font-size:39px}.pixel-copy>p{font-size:16px;margin-top:24px}.pixel-proof{padding-left:28px}.pixel-up-to{font-size:14px}.pixel-percentage{font-size:103px}.pixel-proof-label{font-size:19px}.pixel-proof-note{font-size:14px;margin-top:20px}.pixel-campaigns{margin-top:45px;grid-template-columns:38px 1.2fr .9fr;gap:22px}.pixel-icon{width:34px;height:29px}.pixel-campaigns h3{font-size:24px}.pixel-campaigns>div>p{font-size:16px}.pixel-campaigns>.pixel-terms{font-size:14px}.pixel-examples{font-size:14px;gap:7px 15px}}
@media(max-width:600px){.pixel-heading{flex-direction:column;gap:25px;margin-bottom:32px}.pixel-heading>p:last-child{font-size:23px}.pixel-story{grid-template-columns:1fr;gap:35px}.pixel-copy h2{font-size:clamp(36px,9.5vw,55px)}.pixel-copy>p{font-size:16px;max-width:370px;margin-top:24px}.pixel-copy .text-link{font-size:14px;margin-top:22px}.pixel-proof{border-left:0;border-top:1px solid var(--line);padding:27px 0 0}.pixel-percentage{font-size:137px;line-height:1.02;max-width:320px}.pixel-percentage>sup{top:12px}.pixel-up-to{font-size:14px}.pixel-proof-label{font-size:22px;margin-top:12px}.pixel-proof-note{font-size:14px;margin-top:20px;max-width:370px}.pixel-campaigns{margin-top:34px;padding:27px 0;grid-template-columns:30px 1fr;gap:15px}.pixel-icon{width:28px;height:26px}.pixel-campaigns h3{font-size:26px}.pixel-campaigns>div>p{font-size:16px}.pixel-campaigns>.pixel-terms{grid-column:2;max-width:none;justify-self:start;font-size:14px;padding-top:3px}.pixel-examples{font-size:14px;gap:8px 16px}.pixel-privacy{font-size:14px;line-height:1.85;margin-top:22px}}
@media(max-width:360px){.pixel-copy h2{font-size:34px}.pixel-campaigns h3{font-size:24px}}

/* Readable text scale: shared by the main page and supporting pages. */
:root{--body-copy:18px;--support-copy:16px;--small-copy:14px}
body{font-size:var(--body-copy)}
.hero-bottomline>p,.manifesto-detail>p:last-child,.step p,.definition-note>p,.case-stat>p:last-child,.editorial-heading>div>p,.use-row>p,.split-heading>p,.responsible-grid>div:first-child>p:last-child,.faq-list details p,.reach-intro>p:last-child,.reach-channel p:not(.reach-pitch):not(.reach-condition),.pixel-copy>p,.pixel-campaigns>div>p,.simple-page p,.simple-page li{font-size:var(--body-copy);line-height:1.75}
.case-method>p:last-child,.plan-name>p,.plan-volume>span,.plan-volume>small,.plan-cost>span,.pricing-note p,.calculator-disclaimer p,.inquiry-prompt p,.consent,.form-privacy,.reach-channel .reach-condition,.reach-scope,.reach-sources p,.pixel-proof-note,.pixel-campaigns>.pixel-terms,.pixel-privacy{font-size:var(--support-copy);line-height:1.75}
.inquiry-copy .form-side-note{font-size:var(--support-copy)!important}
.field input,.field select,.field textarea{font-size:18px}
.header-links,.header-cta,.menu-toggle,.button,.button-hero,.inquiry-form>.button,.text-link,.pixel-copy .text-link,.plan-link{font-size:16px}
.eyebrow,.hero-kicker,.scope-label,.step-label,.reach-channel h3,.pixel-up-to,.pixel-examples,.field>label,.field .optional,.hero-chapters>a,.hero-image-credit,.case-scene figcaption,.reach-sources summary,.hypothetical-label,.range-labels,.range-labels span:nth-child(2),.lookback>span,.footer-bottom,.footer-bottom>span,.footer-disclaimer,.simple-page .eyebrow{font-size:var(--small-copy)}
.hero-kicker{flex-wrap:wrap}.hero-chapters>a{line-height:1.6}
.hero-image-credit{left:48px;right:48px;max-width:calc(100% - 96px);text-align:right;line-height:1.5}
.case-scene figcaption{right:48px;line-height:1.6}.case-scene-content{padding-bottom:65px}
.plan-name>p{max-width:230px}.plan-volume>small{max-width:210px}
.definition-note{align-items:flex-start}.definition-note a{font-size:16px;white-space:normal;min-width:165px}
.roi-table tbody th{font-size:16px;line-height:1.5}.roi-table tbody th>span,.roi-table th small{font-size:14px;line-height:1.6}.roi-table thead th:first-child{font-size:16px}
.roi-mobile-heading p,.roi-mobile-card dt{font-size:16px;line-height:1.5}
.faq-list summary{font-size:19px;line-height:1.4}
.footer-bottom nav{flex-wrap:wrap}.footer-disclaimer{line-height:1.75}
.drawer-note{font-size:16px;line-height:1.7}.drawer-inner>.eyebrow{font-size:14px}
@media(max-width:1150px){.header-links{gap:23px}.header-cta{margin-left:0;gap:17px}.nav-wrap{gap:23px}.definition-note{flex-wrap:wrap}.definition-note>a{margin-left:53px}.reach-channel h3{line-height:1.5}}
@media(min-width:601px) and (max-width:950px){.header-links>a:not(.header-cta){display:none}.header-links{margin-left:auto}.responsible-grid{gap:45px}.inquiry-grid{gap:45px}}
@media(max-width:850px){.use-row{grid-template-columns:34px 1fr 1fr 37px}.use-row h3{font-size:26px}.plan-row{grid-template-columns:34px 1.1fr .85fr .6fr 35px}.hero-bottomline>p{max-width:345px}.case-scene figcaption{left:28px;right:28px}.lookback>span{line-height:1.65}}
@media(max-width:600px){
  :root{--body-copy:17px}
  .hero{height:auto;min-height:max(100svh,880px)}.hero-main{padding-top:145px;padding-bottom:42px;flex:1}.hero-bottomline>p{max-width:none}.hero-bottomline>p>span{font-size:16px;line-height:1.65}.hero-kicker{font-size:14px;line-height:1.6;gap:12px;max-width:340px}.hero-chapters{padding-bottom:65px;gap:23px 20px}.hero-chapters>a{font-size:14px;min-width:0;flex-wrap:wrap}.hero-image-credit{left:20px;right:20px;max-width:calc(100% - 40px);font-size:14px;bottom:10px}
  .step{grid-template-columns:1fr;gap:13px}.step-label{grid-column:1;grid-row:auto;font-size:14px;padding:0}.step h3,.step p{grid-column:1}.step h3{font-size:25px}.step p{grid-row:auto}
  .definition-note>p{font-size:var(--body-copy)}.definition-note>a{font-size:16px;margin-left:0;min-width:0}.definition-note{gap:14px}
  .case-scene{min-height:535px}.case-scene-content{padding-bottom:120px}.case-scene figcaption{font-size:14px;left:20px;right:20px;max-width:none;line-height:1.6}.case-scene .eyebrow{font-size:14px}.scope-label{font-size:14px}.lookback>span{font-size:14px}
  .editorial-heading .eyebrow{font-size:14px}.use-row{grid-template-columns:29px 1fr 34px;gap:15px 16px}.use-row h3{font-size:25px}.use-row>p{font-size:var(--body-copy)}
  .plan-row{grid-template-columns:29px 1fr 1fr;gap:25px 16px}.plan-volume>span,.plan-volume>small,.plan-cost>span{font-size:16px;line-height:1.5}.plan-volume>small{max-width:140px}.plan-name>p{font-size:16px;line-height:1.5;max-width:none}.pricing-note p{font-size:16px}
  .range-labels{display:grid;grid-template-columns:1fr 1fr;gap:12px}.range-labels>span:first-child{grid-column:1;grid-row:1}.range-labels>span:nth-child(2){grid-column:1/-1;grid-row:2;text-align:center;font-size:14px}.range-labels>span:last-child{grid-column:2;grid-row:1;text-align:right}.slider-title>label{font-size:17px}.assumptions{font-size:14px;gap:12px;align-items:flex-start}.assumptions span{max-width:100px;line-height:1.55}.assumptions strong{font-size:20px}
  .roi-mobile-heading p,.roi-mobile-card dt{font-size:16px}.hypothetical-label{font-size:14px}.calculator-disclaimer p{font-size:16px}.roi-mobile-card dl{gap:24px 17px}
  .field>label,.field .optional{font-size:14px}.field input,.field select,.field textarea{font-size:17px}.consent,.form-privacy{font-size:16px}.faq-list summary{font-size:19px}
  .footer-bottom nav{gap:15px 23px}.footer-bottom{font-size:14px}.footer-disclaimer{font-size:14px}.back-top{font-size:0}
  .reach-section .eyebrow,.reach-channel h3,.reach-sources summary,.pixel-up-to,.pixel-examples{font-size:14px}.reach-channel .reach-condition,.reach-scope,.reach-sources p,.pixel-proof-note,.pixel-campaigns>.pixel-terms,.pixel-privacy{font-size:16px}.reach-next .button,.pixel-copy .text-link{font-size:16px}
  .pixel-campaigns{grid-template-columns:30px 1fr}.pixel-examples{gap:12px 19px;line-height:1.6}.pixel-proof-note{max-width:100%}.simple-page .eyebrow{font-size:14px}
}
@media(max-width:360px){.hero-kicker{font-size:14px}.hero-chapters>a{font-size:14px}.plan-row{grid-template-columns:26px 1fr 1fr;gap:24px 12px}.use-row{grid-template-columns:26px 1fr 30px;gap:14px 12px}.plan-volume>strong{font-size:30px}.plan-cost>strong{font-size:34px}.assumptions{font-size:14px}.step{grid-template-columns:1fr}.step-label{font-size:14px}}
.definition-note{display:grid;grid-template-columns:28px 1fr;gap:16px 25px}.definition-note>.note-marker{grid-column:1;grid-row:1}.definition-note>p{grid-column:2;grid-row:1;max-width:none}.definition-note>a{grid-column:2;grid-row:2;margin-left:0;justify-self:start}
@media(max-width:850px){.inquiry-grid{grid-template-columns:1fr;gap:45px}.inquiry-copy h2{max-width:600px}.inquiry-copy>p:not(.eyebrow){max-width:600px}.inquiry-prompt{max-width:600px}}
@media(max-width:600px){.definition-note{grid-template-columns:20px 1fr;gap:14px}}
@media(max-width:360px){.use-row{grid-template-columns:26px 1fr 32px}}

/* A personal welcome, with video and scheduling held until Jon is ready. */
.welcome-page [hidden]{display:none!important}
.welcome-page .site-header{background:var(--navy-deep);color:var(--paper);border-bottom:1px solid #ffffff1c}
.welcome-page .site-header .text-link{margin-left:auto}
.welcome-intro{display:grid;grid-template-columns:1fr 1.3fr;gap:70px;align-items:center;padding-block:80px 74px}
.welcome-copy h1{font-size:clamp(55px,5.4vw,86px);line-height:1.02;letter-spacing:-.06em;margin:30px 0}
.welcome-lead{max-width:430px;font-size:19px;line-height:1.75}
.welcome-signoff{font-size:18px;color:var(--navy);margin-top:34px}
.welcome-signoff>span{display:block;font-size:16px;color:var(--muted);margin-top:5px}
.welcome-screen{position:relative;background:var(--navy-deep);aspect-ratio:16/10;overflow:hidden}
.video-placeholder{position:absolute;inset:0;display:grid;place-items:center;text-align:center;padding:32px}
.video-placeholder>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;filter:brightness(.6)}
.video-placeholder:after{content:'';position:absolute;inset:0;background:linear-gradient(180deg,#08232f24,#08232fa3)}
.video-placeholder-content{position:relative;z-index:1;color:var(--paper)}
.video-placeholder-content svg{width:64px;height:64px;margin:0 auto 23px;fill:none;stroke:var(--aqua);stroke-width:1.2}
.video-placeholder-content p{font-size:clamp(28px,3vw,43px);line-height:1.14;letter-spacing:-.035em;color:var(--paper)}
.video-placeholder-content>span{display:block;margin-top:20px;font-size:16px;line-height:1.6;color:#e5efeb}
#welcome-video{width:100%;height:100%;object-fit:contain;background:var(--navy-deep)}
.welcome-caption{font-size:16px;line-height:1.6;margin-top:17px;max-width:600px}
.welcome-next{background:#dce9e2;border-block:1px solid #c5d8ce;padding-block:55px}
.welcome-next-grid{display:grid;grid-template-columns:1.15fr 1fr;gap:100px;align-items:start}
.welcome-next h2{font-size:clamp(32px,3.3vw,49px);line-height:1.12;text-transform:none;margin-top:20px;letter-spacing:-.045em}
.welcome-next-action>p{font-size:18px;line-height:1.7;color:var(--ink)}
.welcome-next-action .button{margin-top:24px;gap:25px;font-size:18px}
.welcome-email{display:grid;grid-template-columns:auto 1fr;gap:4px 30px;justify-content:start;justify-items:start;margin-top:25px;font-size:20px;color:var(--teal);width:fit-content}
.welcome-email>span:first-child{justify-self:end}.welcome-email>span:last-child{grid-column:1/-1;font-size:16px;overflow-wrap:anywhere}
.welcome-email:hover{color:var(--navy)}.welcome-email:hover>span:last-child{text-decoration:underline;text-underline-offset:4px}
.welcome-footnote{padding-block:32px 40px;display:flex;gap:55px;justify-content:space-between}
.welcome-footnote p{font-size:14px;line-height:1.7;max-width:510px}
.welcome-page .site-footer{padding-top:10px}.welcome-page .footer-bottom{padding-top:22px}
.field .field-hint{font-size:16px;color:#b5cbc4;line-height:1.6;margin-top:10px}
.sms-consent{margin-top:23px;padding-top:22px;border-top:1px solid #58727a}
.consent input{width:19px;height:19px;margin-top:4px}
@media(max-width:1050px){.welcome-intro{gap:40px;grid-template-columns:1fr 1.1fr}.welcome-next-grid{gap:50px}.welcome-copy h1{font-size:60px}.welcome-screen{aspect-ratio:4/3}}
@media(max-width:760px){.welcome-intro{grid-template-columns:1fr;padding-block:50px;gap:40px}.welcome-copy h1{font-size:clamp(48px,9vw,65px);margin-block:24px}.welcome-lead{max-width:560px;font-size:18px}.welcome-signoff{margin-top:25px}.welcome-screen{aspect-ratio:16/10}.welcome-next-grid{grid-template-columns:1fr;gap:25px}.welcome-next{padding-block:40px}.welcome-next h2{font-size:40px}.welcome-footnote{display:grid;gap:15px}.welcome-page .site-header .text-link{font-size:14px;gap:12px}}
@media(max-width:420px){.welcome-page .site-header .text-link{font-size:14px;max-width:93px;gap:8px}.welcome-page .brand img{width:165px}.welcome-copy h1{font-size:49px}.welcome-next h2{font-size:35px}.welcome-screen{aspect-ratio:4/3}.video-placeholder{padding:22px}.video-placeholder-content>span{margin-top:15px}.video-placeholder-content svg{width:50px;height:50px;margin-bottom:18px}.welcome-next-action>p{font-size:17px}.welcome-caption{font-size:16px}}
.welcome-about{display:grid;grid-template-columns:1fr 1.3fr;gap:70px;padding-block:5px 65px}
.welcome-about>.eyebrow{padding-top:8px;max-width:260px;line-height:1.7}
.welcome-about h2{font-size:clamp(34px,3.6vw,51px);text-transform:none;line-height:1.1;letter-spacing:-.04em;margin-bottom:24px}
.welcome-about p:not(.eyebrow){font-size:18px;line-height:1.75;max-width:620px;margin-bottom:18px}
.welcome-about .welcome-approach{margin-top:8px;color:var(--teal)}
@media(max-width:1050px){.welcome-about{gap:40px;grid-template-columns:1fr 1.1fr}}
@media(max-width:760px){.welcome-about{grid-template-columns:1fr;gap:22px;padding-bottom:45px}.welcome-about>.eyebrow{max-width:none}.welcome-about p:not(.eyebrow){font-size:17px}}